What the LEGO Ideas results tell us about the future of the theme
For most of its life, Lego Ideas was one of the most difficult themes to pin down. Dictated by the whims of the masses, each Lego fixed under the Ideas banner must first gather the support of at least 10,000 users – then convince the Lego Group that it meets all of the company’s criteria for new products. While 10K project reviews happen three times a year, the number of sets that come out means it also has one of the most erratic release patterns of any theme.
None of this has changed (or will change) following the first review of 2022, which saw four projects approved for production: Jose Maria Lego Insects, The Orient Express by Thomas Lajon, Tales of the Space Age by Jan Woznica and Polaroid OneStep SX-70 by Minibrick Productions. But this range of sets tells us a lot about the future of Lego Ideas theme as a whole…
5 – There are no rules for LEGO Ideas reviews
The Lego Ideas The team threw the rulebook out the window for the first review of 2022, approving the most drafts in a single round yet. With 39 submissions vying, there was plenty to choose from – but the first review of 2021 included a record 57 projects, and only two got the green light from the review committee. This latest review is proof, if ever it were needed, that you can never quite guess how many potential sets will go into production in a single spin.
4 – LEGO wants to keep Ideas as prolific as in 2022
A record number of Lego Ideas sets have emerged from Billund this year, from 21331 Sonic the Hedgehog – Green Hill area until next month 21337 Foosball. In addition to these seven regular retail sets, there were two freebies with purchase in 40533 Cosmic Cardboard Adventures and 40566 Ray the Castaway, each available with qualifying orders at lego.com. Shake up anyone who only left five sets in production, but approving four more projects in this review nearly doubles that total.
3 – There are more ways than ever to increase your chances of getting approved
Whereas Lego Ideas is – on the whole – a matter of unique concepts, there are a few proven styles that can be chosen from. The most obvious are sitcom sets, but results from the first review of 2022 suggest the company is also happy to continue leaning into real-world stuff (through sets like 21327 Typewriterand now the polaroid camera) and brick creatures (Lego Insects is arguably a spiritual successor to 21301 Birds). If you want to increase your chances of getting a 10K project approved, it’s worth aiming for one of these broad categories.
2 – Classic LEGO trains aren’t coming back any time soon
If the Lego The group is content to produce the Orient Express under the Ideas banner, the logical conclusion is that it has no sequel to the 2020 one 10277 Alligator Locomotive up his sleeve. After all, one of the biggest obstacles to 10K projects getting the green light is potential conflicts with the Lego expanded Group portfolio. 76405 Hogwarts Express Collector’s Edition is clearly not considered a competitor (perhaps due to its massive scale), but we don’t expect more classic LEGO trains outside Ideas for a certain time.
1 – LEGO Ideas will not always be so expensive
On the seven main lines Lego Ideas sets released in 2022, only two cost less than £100 in the UK – and one of them is 21334 Jazz Quartet, which is pretty close at £89.99. The same pattern can be seen in 2021 and even 2020, with the single smaller and more accessible Ideas sets released as gifts with purchase. The Lego The band now seem to be breaking the mold with the polaroid camera, Lego Space-age insects and tales, all of which could cost less than £60 each.
No release date has been announced for the future. Lego Ideas sets beyond 21337 Foosballwhich hits shelves November 1st (check out our review here), but we expect all of the below to launch in 2023 or 2024.
|Lego Ideas Position||Fan designer(s)||Date of approval|
|A-cabin||Andrea Lattanzio||February 22, 2022|
|BTS “Dynamite”||JBBrickFanatic and BangtanBricks||February 22, 2022|
|Tribute to Galileo Galilei||Petard_||June 20, 2022|
|Hocus Pocus – The Sanderson Sisters’ Cottage||Amber Veyt||July 12, 2022|
|viking village||BrickHammer||August 17, 2022|
|Lego Insects||Jose Maria||October 25, 2022|
|The Orient Express, a legendary train||Thomas Lajon||October 25, 2022|
|Space Age Tales||Jan Woznica||October 25, 2022|
|Polaroid OneStep SX-70||Marc (Minibrick Productions)||October 25, 2022|