Nutella celebrates the holiday season with a recipe contest
This holiday season, Nutella invites baking enthusiasts to get their signature Nutella recipe “Nutella Nonna Approved” while encouraging families to create special holiday baking memories together.
Those who participate are eligible to win a grand prize trip to Italy and one of over 200 weekly prizes. Simply share your Nutella holiday recipe on Instagram using #NutellaNonnaContest and tag @Nutella. For every signup through December 11, Nutella will also donate $1 to Generations United (up to $10,000), a national nonprofit that strengthens practices and policies to benefit all generations.
To kick off the program, Nutella teamed up with Italian baking expert, grandma and unofficial Nonna to all, Nonna Pia, who is known for her authentic viral Italian cooking videos on social media. Nonna Pia will help endorse and award the grand prize recipe winner.
“Like enjoying Nutella, baking is a universal love language that crosses generations and no one is better than Nonnas,” says Noah Szporn, senior vice president of spreads at Ferrero North America. “We can’t wait to see all of our fans’ delicious recipes this holiday season, but more importantly, we hope they create wonderful memories cooking together.”
“Strengthening bonds between generations is what Generations United exists for, and when families come together to cook with Nutella, they’re sure to spread a smile,” adds Donna Butts, Executive Director of Generations United. “We’re proud to partner with The Original Hazelnut Spread this holiday season to encourage baking collaboration across generations.”
Those interested can find additional contest details or learn more about how to sweeten your holiday season with Nutella by visiting its website.