Infocus Atmosphere reveals OBLU COLORS
We spoke with Salil Panigrahi, Co-Founder and Managing Director of Atmosphere Hotels | Resorts, a dynamic and growing Indian Ocean hotel company, about the new brand and its growth plans.
“The COLORS OF OBLU brand offers something really special for everyone, be it families, couples, honeymooners or nomads all over the world. Expect an intoxicating mix of exotic corners, pristine beaches, turquoise lagoon views, remarkable culinary concepts and pure escape. This impressive lifestyle offering reflects Atmosphere’s Joy Of Giving philosophy, responding to customers’ dreams and expectations in a spirit of true generosity.
Opened in February 2022, OBLU SELECT Lobigili is a haven of peace for adults only. Lobigili translates from Dhivehi as “the island of love”. With 68 chic and lively villas on the beach and on the water, Lobigili Island is ideal for a relaxing getaway. Romance permeates the air here. Idyllic tropical views complemented by elegantly designed spaces create a feeling of seclusion and castaway.
OBLU XPERIENCE Ailafushi, which will open its doors in March 2022, consists of immersing yourself in a Maldivian atmosphere with a free spirit. In the local language of Dhivehi, “Aila” means family and “Fushi” means island. True to its name, this 268 villa resort offers a fresh and experiential environment where families, friends, couples and nomads from all over the world can all enjoy a wonderful island getaway.
A visionary hotelier par excellence, Panigrahi has built a reputation for hospitality based on the ethics of “Joy of Giving”. He conceptualized Atmosphere in 2013, as a resort management brand with a unique philosophy. Its aim was to operate value-driven resorts focused on the leisure segment in the Indian Ocean region.
He received the Pravasi Bharatiya Samman Award (PBSA) from the Government of India on January 9, 2021 in recognition of his significant contributions to the tourism sector in the Maldives.
In just seven years, under Salil’s leadership, the group has launched six resorts in the Maldives, the latest being OZEN RESERVE BOLIFUSHI on South Male Atoll. The company is poised to continue its expansion with two resorts slated to open on Male Atoll in 2021 and two resorts under development in Tangalle, Sri Lanka.
“We want to take Atmosphere out of the Maldives and bring it into the world because the world’s leading holiday destination – the Maldives – does not yet have its own brand of hospitality outside its own borders. This is our ambition – to see our Maldivian brand Atmosphere grow in the best places in the world. “
Salil is the master architect of many successful brands such as COLORS OF OBLU and By Atmosphere. His latest creation launches the uber-luxury brand, THE OZEN COLLECTION.
He leads overall business growth, brand development and operational delivery with a hands-on approach in driving overall business strategy.
Panigrahi started his career as a Chartered Accountant and today has nearly 25 years of direct experience in the hospitality industry, the last 20 of which were in the Maldives. Having worked in various portfolios such as brand development, operational delivery and finance, he has extensive knowledge of the industry.
“Yes, I am a chartered accountant by training, but I also have a keen interest in science, particularly physics.
Panigrahi has also been actively involved in the development and operation of over a dozen internationally renowned resorts in the Maldives as part of the EoN Resorts group.
Panigrahi brings a unique perspective to the hospitality industry, having created a resort experience that not only offers the best features in the segment, but also a one-of-a-kind philosophy of the joy of giving, people-centered and genuine hospitality and sincere. His innovation was to provide vacationers with a world-class luxury vacation experience in the Maldives, without any hassle or hidden costs. With everything included in Unique Vacation Plans, guests can leave their wallet behind when staying at any Atmosphere resort.