How to Promote Instagram Page and Go Viral Overnight

The social space is evolving at high speed. With dozens of brands jostling for space in a crowded market environment, it might not be easy to earn a top spot in the market if you don’t understand the ropes.

Based on current Instagram stats, the visual ecosystem is already crowded with various brands jostling for space in the competitive world. To get great results with Instagram marketing, you need to change your approach to Instagram.

Even though there are different ways to promote your Instagram page, you need to adopt an ideal strategy that resonates with your target audience. However, the major challenge is how to create content that can go viral.

The big question is, how can you promote your Instagram page and go viral? Continue reading!

#1. Cross-promote your Instagram page

Cross-promoting your content on other social media platforms is great for improving your ROI from your Instagram presence. For example, you can promote your Instagram content on Twitter, Facebook, Pinterest, and other social media platforms to expand your audience reach.

Although cross-promotion is a good idea, you should consider the terms of service as stipulated on various platforms. Unlike Instagram which fully embraces the use of hashtags, you have to use a slightly different approach for Facebook.

This can all be made easier with social media scheduling tools that you can use to cross-promote your content on other platforms.

#2.People-centric content

Even though Instagram is a great place to generate sales, you can leverage the platform to share experiences. One of the most appealing aspects of Instagram is that brands can easily market their products without bombarding customers with sales messages.

Additionally, user-generated content like customer photos has become a gold mine for entrepreneurs. Typically, not only do people feel appreciated when brands shout them out, but customer photos attract potential buyers who may not be familiar with your brand.

To curate Instagram content for maximum views, you must first select the right hashtags that can help promote your brand.

#3. Use industry-specific hashtags

Startups, medium and large brands need to create the right hashtags to encourage sharing and promoting content on behalf of their customers. As a result, followers use hashtags to share posts with their loyal customers.

In addition to using your hashtags, you should strive to incorporate community or more general hashtags specific to your industry. In other words, using the right hashtags makes it easier to find your posts based on various hashtags. This way, you not only increase your reach, but also improve the chances of your content going viral.

#4.Tag brands, friends and followers

Tagging is effective in promoting your Instagram page. For example, you can tag people and friends, which encourages promotion. Additionally, you can also mark locations. Location-specific posts allow you to explore potential new fans and followers.

#5.Publish content on the site

When you showcase Instagram content onsite, you not only improve conversions, but also increase the chances of expanding your reach. Customers can easily understand and visualize a product when they see it live on your page. Why? Because when people see the products in real life, they believe the brand in question is credible.

Hence the rise of brands and lookbooks featuring user-generated content on product pages.

#6.Collaborate with influencers

Generally, Instagram provides a platform where brands can promote their products without putting them in the eyes of followers. Therefore, influencer marketing offers the ultimate solution to expanding your network and reaching people who may not be available within your network.

In addition to improving engagement and follower count, influencers attract a huge following that you can use to increase the chances of content going viral. Once influencers share your content on their network, followers are likely to share within their network, unlocking the potential to go viral.

If you’re struggling to expand your reach, you should consider hiring an influencer to help market your brand. To identify the right influencer for your brand, you can do manual research, use hashtags or Instagram analytics tools.

#7.Have a contest

Brands that run contests are likely to increase subscriber count by at least 70%. When you check around, you’ll notice that brands that run contests or giveaways are experiencing a spike in engagement on their Instagram account.

Although contests are likely to attract subscribers interested in receiving giveaways, they can yield impressive results if organized correctly. To determine if a contest can work well for your brand, you should try a one-time contest to rest the waters.

#8.Profile optimization

As you strive to promote your Instagram page for maximum views, you should invest time in profile optimization. The same goes for brands that want to grab attention organically.

Some of the aspects you need to consider in profile optimization include a compelling bio, attractive profile picture, trackable URL, and branded hashtag.

You can also provide your phone number and an email address if you’re using a business account. To expand your reach, you can tag other events and businesses.

#9.Enjoy Instagram Stories

You can leverage Instagram Stories to improve engagement and expand your audience reach. Used by over 500 million daily active users, the Instagram Stories feature is ideal for posting behind-the-scenes and user-generated content.

The good news about Instagram stories is that you don’t have to worry about sharing perfect content since the goal is to share raw content that resonates well with the target audience.

To create unique content, you can use Instagram’s interactive features like Quiz stickers for more engaging Instagram promotion. To keep up with new trends, you need to stay active with the latest features.

#ten. Run a Paid Campaign

You should not underestimate the importance of paid Instagram promotion. Just like Facebook, you can take advantage of Instagram’s advertising features to run paid campaigns for your posts and increase your reach.

To be successful in Instagram promotion, just get familiar with Instagram advertising features to get started. If you find it difficult to run successful Instagram campaigns, you can use Sprouts Instagram paid tools to get a glimpse of your overall ROI. This allows you to compare different campaigns to optimize them for maximum reach.

#11.Search Engine Optimization

Another trick you can use for maximum reach is to implement search engine optimization for your Instagram content. For example, you can include the main keyword on video titles and hashtags.

Once you have deployed a keyword strategy for your Instagram content, you will likely get more traffic for your content and increase the chances of your content going viral. To get better results, just make sure to use high ranking keywords to improve visibility on Google searches.


Promoting an Instagram page not only takes time but also effort. For your Instagram content to go viral, you must have prior knowledge of your target market. This way, many people will be interested in viewing and sharing your content, increasing the chances of your content going viral.

The bottom line is that you need to create content that resonates well with the target audience. Once you understand what your audience wants, it can be easier to create and share content that can attract tons of followers.

Still not sure how to promote your Instagram page for maximum views? If not, it’s high time to try the tricks described in this article.

Posted on February 9, 2022

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