How personalized stickers could help your viral marketing campaign –
Yes, stickers are fun and inexpensive. They can also be very useful for some offline marketing, yes. But how on earth could they help your web marketing campaign?
We understand if these are your thoughts. Sticker printing might not be your first thought when planning your next viral campaign. But maybe it should…
After reading our top suggestions on how using custom stickers could improve your online marketing, we’ll let you make that decision for yourself.
If you need high quality printing services, we highly recommend Prints R Us!
Personalized stickers and their benefits for your marketing campaign
Create an offline presence
Any successful marketing campaign must include multi-channel marketing. You can reach a larger audience and increase your chances of success by using multiple platforms.
We don’t include Facebook, Google and Instagram when we say “multi-channel”. Online and offline are the topics at hand. Personalized stickers give you a visual way to advertise your business or product, which can help you achieve your goal.
Place them in busy areas or places where your target audience gathers. Include a QR code that connects to your online campaign when creating your custom stickers. This way you can create an additional funnel for your current campaign.
Host a contest on social media
Why not use your stickers offline to improve your online visibility? Place them all over town and take them with you wherever you go.
Once you’ve covered all the basics, start a contest on social media to get your fans to post photos of the stickers they discover.
To keep things fresh, you can even use multiple designs and encourage your followers to collect them all. As more users share your stickers, it will increase your engagement rate and reach.
Offer a prize to the person with the best photo or the most designs to encourage these posts. Do you have any ideas for a fantasy? personalized stickers!
Do you know the benefits of donating stickers? they are adored by people. Even if they are printed with your logo, they will not be perceived as a marketing tool.
Instead, they will be viewed as a freebie by your customers. Giving gifts plays with the rule of reciprocity, which makes it a particularly effective marketing tactic.
This means that once you give something to your consumers – a gift – they will be more likely to suggest you to others or make a purchase from you.
Marketers use this idea to persuade consumers to purchase additional goods or services or to retain customers and fans.
Elements of a successful sticker
There were a few things that helped transform his simple work of art into something that resonated with a significant audience and inspired him to spread the message on his own.
Whatever you plan to use stickers for, make sure the layout is set up so that potential customers can easily read the message. Your sticker design must appeal and communicate with its audience if you want it to be memorable.
What does your sticker or decal actually say about your business? Although the design contributes to the message, what you say will ultimately be remembered by the audience. A logo or company name would be ideal for a campaign that only increases public awareness of your brand. But how will you choose your words to appeal to your target audience if the message is more complicated? You have a limited amount of time to capture someone’s attention, whether it’s with a bumper sticker or a simple die-cut document. Choose your words carefully.
Understanding where your sticker is likely to be positioned is crucial in order to design and convey it appropriately. Is your “sticker” a massive, billboard-sized mural that will be erected along the highway? Or is it just a simple bumper sticker that will be applied to vehicles, snowboards or stop signs? Your company’s final sticker design should consider where your product will be used.